Institutional

Discover the history of BrandsFirst: 20 years of innovation in cleaning products
Top quality, affordable prices and a commitment to sustainability.

BrandsFirst: History

BrandsFirst began operating in 2004 with the aim of offering effective and affordable cleaning solutions to the Portuguese market. Today, its presence extends across borders to several countries on the African and European continents, with a focus on Portuguese communities abroad.

International expansion allows us to understand the specific needs of different markets and cultures, knowledge that is fundamental to the continuous improvement of formulas and the development of products that meet global cleaning requirements, both in the domestic and professional sectors.

The strategy of developing quality products at competitive prices translates into a concise range of versatile products, capable of responding effectively to multiple cleaning needs, in order to simplify consumer choice and promote more sustainable practices in the production and use of cleaning products.

Mission

BrandsFirst's mission is to simplify consumers' lives through effective, affordable and versatile cleaning solutions. We are committed to developing a concise range of products that meet the diverse cleaning needs of both the domestic and professional sectors, while promoting sustainable practices.

BrandsFirst, Cleaning Products, Brands1st

Vision

BrandsFirst aspires to be recognised as a reference leader in innovative and sustainable cleaning solutions, both in the national and international markets. We aim to be the preferred choice for consumers and professionals looking for quality, efficiency and environmental responsibility at competitive prices.

Values

  • Quality: Unwavering commitment to the excellence of our products.
  • Accessibility: Offering effective solutions at competitive prices.
  • Versatility: Development of multifunctional products that simplify consumers' lives.
  • Sustainability: Promoting responsible practices in the production and use of our products.
  • Innovation: Continuous search for improved formulas and solutions that respond to the evolving needs of consumers.
  • Responsibility: Acting ethically and transparently in all aspects of our business.
  • Adaptability: Ability to understand and respond to the specific needs of different markets and cultures.

Future Vision

As of 2020, we are strengthening our presence in the domestic market, applying the experience we have gained internationally to offer high-quality products at competitive prices in Portugal. We remain committed to simplifying consumers' lives with effective and versatile cleaning solutions that meet all cleaning and sanitising needs in both domestic and professional environments.

BrandsFirst is committed to staying at the forefront of innovation in cleaning products, contributing to a cleaner and more sustainable future.